Doug, the sound of this is interesting, but it seems to be a lot harder than it might need to be, not to mention the pitfalls of being assigned emojis one wouldn’t want representing them in addition or the centralized nature of the provisioning source.
It also sounds very much like Kevin Marks’ Distributed Verification scheme using the rel=”me” attribute on web pages for which he built a chrome browser extension to actually implement it. Kevin also recently reported that Mastodon now actually supports this verification scheme in one of their most recent updates which should be used by instances that are regularly updating. The benefit is that this scheme already exists, is relatively well supported, there are parsers available for it, and it’s actually working on the open web. It’s also truly distributed in that it doesn’t rely on any central provisioning authorities that require ongoing maintenance or which could provide a monopoly on such a service.
The concept of IndieWeb is something slightly different to many people and it’s ever evolving and changing, just like the internet itself.
Trying to define it is somewhat akin to trying to define America: while it has a relatively well-defined geographic border and place in time, its people, laws, philosophies, and principles, while typically very similar, can vary and change over time. What it is can be different for everyone both within it as well as outside of it. It can be different things to different people based on their place, time, and even mood. In the end maybe it’s just an idea.
A basic definition of IndieWeb
In broadest terms I would define being part of the IndieWeb as owning your own domain name and hosting some sort of website as a means of identifying yourself and attempting to communicate with others on the internet.
At its simplest, one could say they have an IndieWeb site by buying their own domain name (in my case: boffosocko.com) and connecting it to a free and flexible service like Tumblr.com or WordPress.com. Because you’ve got the ability to export your data from these services and move it to a new host or new content management system, you have a lot more freedom of choice and flexibility in what you’re doing with your content and identity and how you can interact online. By owning your domain and the ability to map your URLs, when you move, you can see and feel the benefits for yourself, but your content can still be found at the same web addresses you’ve set up instead of disappearing from the web.
If you wished, you could even purchase a new domain name and very inexpensively keep the old domain name and have it automatically forward people from your old links to all the appropriate links on your new one.
By comparison, owning your own domain name and redirecting it to your Facebook page doesn’t quite make you IndieWeb because if you moved to a different service your content might be able to go with you by export, but all of the URLs that used to point to it are now all dead and broken because they were under the control of another company that is trying to lock you into their service.
Some more nuanced definition
Going back to the analogy of America, the proverbial constitution for the IndieWeb is generally laid out on its principles page. If you like, the pre-amble to this “constitution” is declared on the IndieWeb wiki’s front page and on its why page.
Some people may choose to host the business card equivalent of a website with simply their name and contact information. Others may choose to use it as the central hub of their entire online presence and identity. In the end, what you do with your website and how you choose to use it should be up to you. What if you wanted to use your website like Twitter for short status updates or sharing links? What if you wanted to use it like Facebook to share content and photos with your friends and family? What if you want to host audio or video like Soundcloud, YouTube, or Vimeo allow?
The corporate social media revolution was a lovely and useful evolution of what the blogosphere was already doing. Thousands of companies made it incredibly easy for billions of people to be on the internet and interact with each other. But why let a corporation own and monetize your data and your ability to interact with others? More importantly, why allow them to limit what you can do? Maybe I want to post status updates of more than 280 characters? Maybe I want the ability to edit or update a post? Maybe I want more privacy? Maybe I don’t want advertising? Why should I be stuck with only the functionality that Twitter, Facebook, Instagram, Google+, LinkedIn and thousands of others allow me to have? Why should I be limited in communicating with people who are stuck on a particular service? (Would you use your phone to only call friends who use AT&T?) Why should I have hundreds of social accounts and an online identity shattered like just so many horcruxes when I could have one that I can fully control?
By decentralizing things to the level of owning a domain and having a simple website with control of my URLs, I can move to cheaper or more innovative web hosts or service providers. I can move to more innovative content manage systems that allow me to do more and communicate better or more broadly with others online. As a side effect of empowering myself, I can help create more competition and innovation in the space to do things I might not otherwise be capable of doing solely by myself.
Almost all of the people behind the IndieWeb movement believe in using some basic web standards as a central building block. Standards help provide some sort of guidance to allow sites to be easier to build and provide a simpler way for them to communicate and interact with each other.
Of course, because you have control of your own site, you can do anything you wish with it. (In our America analogy we could consider standards to be like speech. Then how might we define free speech in the IndieWeb?) Perhaps a group of people who want some sort of new functionality will agree on a limited set of new standards or protocols? They can build and iterate and gradually create new standards that others can follow so that the infrastructure advances and new capabilities emerge. Generally the simpler and easier these standards are to implement, the more adoption they will typically garner. Often simple standards are easier to innovate on and allow people to come up with new ways of using them that weren’t originally intended.
This type of growth can be seen in the relatively new W3C recommendation for the Webmention specification which grew out of the IndieWeb movement. Services like Facebook and Twitter have a functionality called @mentions, but they only work within their own walled gardens; they definitely don’t interoperate–you can’t @mention someone on Facebook with your Twitter account. Why not?! Why not have a simple standard that will allow one website to @mention another–not only across domain names but across multiple web servers and even content management systems? This is precisely what the Webmention standard allows. I can @mention you from my domain running WordPress and you can still receive it using your own domain running Drupal (or whatever software you choose). People within the IndieWeb community realized there was a need for such functionality, and so, over the span of several years, they slowly evolved it and turned it into a web standard that anyone (including Facebook and Twitter) could use. While it may have been initially meant as a simple notifications protocol, people have combined it with another set of web standards known as Microformats to enable cross-site conversations and a variety of other wonderous functionalities.
Some people in the IndieWeb might define it as all of the previous ideas we’ve discussed as well as the ability to support conversations via Webmentions. Some might also define an IndieWeb site as one that has the ability to support Micropub, which is a standard that allows websites to be able to accept data from a growing variety of applications that will allow you to more easily post different types of content to your site from articles and photos to what you’re drinking or reading.
Still others might want their own definition of IndieWeb to support the functionality of WebSub, MicroSub, IndieAuth, or even all of the above. Each small, free-standing piece expands the capabilities of what your personal website can do and how you can interact online. But since it’s your website and under your control, you have the power to pick and choose what and how you would like it to be able to do.
So what is the IndieWeb really?
Perhaps after exploring the concept a bit, most may not necessarily be able to define it concretely. Instead they might say–to quote United States Supreme Court Justice Potter Stewart—“But I know it when I see it […]”.
The IndieWeb can be many different things. It is:
an independent network of websites;
a set of broad-based web standards;
a set of principles;
a group of people;
a support network;
an inclusive community;
a Utopian dream of what the decentralized, open Internet could be.
In some sense it is all of these things and many more.
Introduction to what one would consider basic web communication
A few days ago I had written a post on my website and a colleague had written a reply on his own website. Because we were both using the W3C Webmention specification on our websites, my site received the notification of his response and displayed it in the comments section of my website. (This in and of itself is really magic enough–cross website @mentions!)
To reply back to him I previously would have written a separate second post on my site in turn to reply to his, thereby fragmenting the conversation across multiple posts and making it harder to follow the conversation. (This is somewhat similar to what Medium.com does with their commenting system as each reply/comment is its own standalone page.)
Instead, I’ve now been able to configure my website to allow me to write a reply directly to a response within my comments section admin UI (or even in the comments section of the original page itself), publish it, and have the comment be sent to his reply and display it there. Two copies for the price of one!
This means that now, WordPress-based websites (at least self-hosted versions running the WordPress.org code) can easily and simply allow multiple parties to write posts on their own sites and participate in multi-sided conversations back and forth while all parties maintain copies of all sides of the conversation on their own websites in a way that maintains all of the context. As a result, if one site should be shut down or disappear, the remaining websites will still have a fully archived copy of the entire conversation thread. (Let’s hear it for the resilience of the web!)
What is happening?
This functionality is seemingly so simple that one is left wondering:
“Why wasn’t this baked into WordPress (and the rest of the web) from the start?”
“Why wasn’t this built after the rise of Twitter, Facebook, or other websites which do this as a basic function?”
“How can I get it tout suite?!” (aka gimme, gimme, gimme, and right now!!!)
While seeming simple, the technical hurdles aren’t necessarily because there had previously never been a universal protocol for the web to allow it. (The Webmentions spec now makes it possible.) Sites like Facebook, Twitter, and others enable it because they’ve got a highly closed and highly customized environment that makes it a simpler problem to solve. In fact, even old-school web-based bulletin boards allowed this!
But even within social media one will immediately notice that you can’t use your Facebook account to reply to a Twitter account. And why not?! (While the web would be far better if one website or page could talk to another, these sites don’t for the simple economic reason that they want you using only their site and not others, and not enabling this functionality keeps you locked into what they’re selling.)
I’ll detail the basic set up below, but thought that it would be highly illustrative to have a diagram of what’s physically happening in case the description above seems a bit confusing to picture properly. I’ll depict two websites, each in their own column and color-coded so that content from site A is one color while content from site B is another color.
It really seems nearly incomprehensible to me how this hasn’t been built into the core functionality of the web from the beginning of at least the blogosphere. Yet here we are, and somehow I’m demonstrating how to do this from one WordPress site to another via the open web in 2017. To me this is the entire difference between a true Internet and just using someone else’s intranet.
While this general functionality is doable on any website, I’ll stick to enabling it specifically on WordPress, a content management system that is powering roughly 30% of all websites on the internet. You’ll naturally need your own self-hosted WordPress-based website with a few custom plugins and a modern semantic-based theme. (Those interested in setting it up on other platforms are more than welcome to explore the resources of the IndieWeb wiki and their chat which has a wealth of resources.)
As a minimum set you’ll want to have the following list of plugins enabled and configured:
Other instructions and help for setting these up and configuring them can be found on the IndieWeb wiki, though not all of the steps there are necessarily required for this functionality.
Ideally this all should function regardless of the theme you have chosen, but WordPress only provides the most basic support for microformats version 1 and doesn’t support the more modern version 2 out of the box. As a result, the display of comments from site to site may be a bit wonky depending on how supportive your particular theme is of the microformats standards. As you can see I’m using a relatively standard version of the TwentySixteen theme without a lot of customization and getting some reasonable results. If you have a choice, I’d recommend one of the following specific themes which have solid semantic markup:
The final plugin that enables sending comments from one comment section to another is the WordPress Webmention for Comments plugin. As it is still somewhat experimental and is not available in the WordPress repository, you’ll need to download it from GitHub and activate it. That’s it! There aren’t any settings or anything else to configure.
With the plugin installed, you should now be able to send comments and replies to replies directly within your comments admin UI (or directly within your comments section in individual pages, though this can not require additional clicks to get there, but you also don’t have the benefit of the admin editor either).
There is one current caveat however. For the plugin to actually send the webmention properly, it will need to have a URL in your reply that includes the microformats u-in-reply-to class. Currently you’ll need to do this manually until the plugin can properly parse and target the fragmentions for the comments properly. I hope the functionality can be added to the plugin to make the experience seamless in the future.
So what does this u-in-reply-to part actually look like? Here’s an example of the one I used to send my reply:
The class tells the receiving site that the webmention is a reply and to display it as such and the URL is necessary for your webmention plugin to know where to send the notification. You’d simply need to change the URL and the word (or words) that appear between the anchor tags.
If you want to have a hidden link and still send a webmention you could potentially add your link to a zero width space as well. This would look like the following:
Based on my experiments, using a <link> via HTML will work, but it will send it as a plain webmention to the site and it won’t show up natively as a reply.
Sadly, a plain text reply doesn’t work (yet), but hopefully some simple changes could be made to force it to using the common fragmentions pattern that WordPress uses for replies.
Interestingly this capability has been around for a while, it just hasn’t been well documented or described. I hope now that those with WordPress sites that already support Webmentions will have a better idea what this plugin is doing and how works.
Eventually one might expect that all the bugs in the system get worked out and the sub-plugin for sending comment Webmentions will be rolled up into the main Webmentions plugin, which incidentally handles fragmentions already.
In addition to the notes above, I will say that this is still technically experimental code not running on many websites, so its functionality may not be exact or perfect in actual use, though in experimenting with it I have found it to be very stable. I would recommend checking that the replies actually post to the receiving site, which incidentally must be able to accept webmentions. If the receiving website doesn’t have webmention support, one will need to manually cut and paste the content there (and likely check the receive notification of replies via email, so you can stay apprised of future replies).
You can check the receiving site’s webmention support in most browsers by right clicking and viewing the pages source. Within the source one should see code in the <head> section of the page which indicates there is a webmention endpoint. Here is an example of the code typically injected into WordPress websites that you’d be looking for:
Also keep in mind that some users moderate their comments, so that even though your mention was sent, they may need to approve it prior to it displaying on the page.
If you do notice problems or issues or have quirks, please file the issue with as full a description of what you did and what resulted as you can so that it can be troubleshot and made to work not only for you, but hopefully work better for everyone else.
Give it a try
So you’ve implemented everything above? Go ahead and write a reply on your own WordPress website and send me a webmention! I’ll do my best to reply directly to you so you can send another reply to make sure you’ve got things working properly.
Once you’re set, go forward and continue helping to make the web a better place.
I wanted to take a moment to give special thanks to Aaron Parecki, Matthias Pfefferle, and David Shanske who have done most of the Herculean work to get this and related functionality working. And thanks also to all who make up the IndieWeb community that are pushing the boundaries of what the web is and what it can accomplish. And finally, thanks to Khürt Williams who became the unwitting guinea pig for my first attempt at this. Thank you all!
We tend to have a love/hate relationship with social networks. The ability to interact with friends, colleagues, and even celebrities is wonderful, but the lack of control over privacy or content algorithms is troubling. A better way lies ahead, where you aren't tied to large social networks and where you can own your own data.
Recorded at Atlanta Connect.Tech 2017 on 9/21/2017
A few weeks back Keith gave a great non-platform specific overview to some of the moving pieces of the IndieWeb at Connect.Tech 2017 in Atlanta. I wish I could have been there in person, but glad that it was archived on video for posterity.
Somehow I managed to get a mention in his talk as did our friend Jeremy Cherfas.
Whether you’re starting a blog, building your personal brand, posting a resume, promoting a hobby, writing a personal journal, creating an online commonplace book, sharing photos or content with friends, family, or colleagues, writing reviews, sharing recipes, podcasting, or any one of the thousand other things people do online it all starts with having a presence and an identity online.
The seemingly difficult task these days is deciding where that should be. There’s Twitter for sharing short updates and bookmarks to articles; Instagram, Snapchat, Flickr, and YouTube for photos and videos; Facebook for communicating with family and friends; LinkedIn for work and career related posts; Swarm for sharing your location; and literally thousands of others for nearly every micro-slice of content one could think of.
Can you possibly be on them all? Should you? Would you want to be? Could you keep up with it? Which one really and truly represents the real you? Could any of them?
And what about your friends, family, and potential audience for all of these things? Some will be on Twitter while others only use Facebook. Grandma is worried about privacy and is only on Instagram to see photos of the grandchildren. Mom is on Facebook because she thinks that’s what the internet is, and wants to like everything her children post. Teenagers don’t want to be on any platforms their parents have heard of. It’s obvious that everyone has their own preferences and favorites.
In short, the web and using it for easy communication has become fraught with fragmentation and walls that often make communicating online far more difficult than it should be. Wouldn’t it be better if you had a single website that represented you online and through which you could easily communicate with everyone?
By analogy consider the telephone system which, just like the internet, consists of wires and hardware to access the network. Every user on the network has their own phone and phone number. What would it be like if AT&T users could only speak to other AT&T users and needed another separate phone, account, and phone number to speak to friends and family on Verizon and yet another to talk to friends on Sprint? To a great extent, this is what the internet has evolved to become with monopolistic, for-profit, corporate services like Facebook/Instagram, Twitter, LinkedIn, and all the rest.
Is there a better and more robust solution than these multitudes of social media sites which all come with their own onerous terms of service, limitations on your creativity, reach, ownership, and control of your online identity?
A growing number of people on the web are sure there is and they’re working together in an open yet coordinated way to improve the democratized nature of the decentralized internet. This movement is known as the IndieWeb.
Purpose of IndieWeb
The purpose of the IndieWeb movement is to help put you in control of your web presence, allow you a more true sense of ownership of your content, and to allow you to be better connected to your friends, family, colleagues, and communities. By first owning your own domain name and having your own personal website, the IndieWeb aims to help facilitate the following:
You are in Control
You can post anything you want, in any format you want, with no one monitoring you. In addition, you share simple readable links such as http://www.example.com/ideas. These links are permanent and will always work.
Control and Freedom
You should be able to exercise your freedom of speech and publish anything you want whenever you want. You should be able to set your own rules and own limits. You should be able to post content as long or short as you like with no pre-imposed limits or types whether it be text, photos, audio, or video. You should be able to have control over comments and protection against potential harassment, bullying, and online trolls.
Identity & Identity loss
Almost every social media site has a multi-page statement of their terms of service written in complicated legalese. More often that not, these terms are to protect them and not you. As a result people have found their accounts frozen, they’ve been shut out with no notice or warning, their identities have been reassigned, or their content simply disappears with little or even no notice. Often there is either no method of recourse, or it is difficult to communicate with these corporations and may take weeks or worse to recover one’s account and data, if at all.
Without care, one can become branded with the identity of the social media network of which they’re a part. If trolls overrun your social service then suddenly by association, you’ve become one too.
User Interface/User EXperience
You should have the ability to control how your site looks and works. Do you want a piece of functionality that one of your social network sites doesn’t have? Add it the way you want it. Create better navigation, better interactivity, better design to reflect your own identity instead of a corporation’s cookie-cutter idea of your identity. Since your data is yours you can add new and interesting pieces of functionality using that data instead of waiting on a social site to think about it and implement it for you. Chances are that unless millions will find it valuable or a company doesn’t think it will scale, most won’t build it, so don’t hold your breath.
Your content is yours
When you post something on the web, it should belong to you, not a corporation. Too many companies have gone out of business and lost all of their users’ data. By joining the IndieWeb, your content stays yours and in your control.
Greater reliability and protection against content loss
Social media is only about 11 years old, and one thing is certainly true: sites will go out of business, they will get acquired, they can and willdisappear. When this happens, your data can disappear overnight without the ability to back it up or export it. A new corporation can take over and change the terms of service and do things with your data that you never intended. Content can accidentally or even willfully disappear without notice to you. In addition to the data, you can also lose contact with family, friends, and community members that also disappear without the service that connected you to them.
You can have greater control of site downtimes, server outages, maintenance, scalability issues, and database failures of silos attempting to solve massive scaling/engineering problems.
A better sense of ownership
Many in the IndieWeb community have found that they post more interesting and thoughtful pieces of content when they’re doing it on their own site rather than the “throw away” content they used to post to sites like Twitter. They feel a greater sense of responsibility and ownership in what they’re posting about and this can have a profound effect on the future of the internet and its level of civility.
When you own your own website, other web sites see that it’s you personally sending traffic to their sites instead of a generic social site. You have the ability to edit content at any time or delete it if you like.
You also have:
greater choice of public vs. private posts and control of who your audience is;
the ability to fix URL links when they break or disappear;
no outside advertising on your site without your explicit permission;
no one monetizing you;
no censorship of your content;
no terms of service which can often co-op your work without notice for advertising or other use;
ownership and control of affiliate links to monetize your work if you choose.
You are better connected
Your articles and status messages can go to all services, not just one, allowing you to engage with everyone regardless of their choice of platform. Even replies and likes on other services can come back to your site so they’re all in one place.
Since your content isn’t hidden behind the robots.txt of a silo service, you have much better search engine rankings and are more likely to be found, read, or have people interact with your content. If you choose, you can still syndicate your content to one or more social silos while still owning your content in the case that something happens to those silos. This allows you to continue to reach your friends, family, colleagues, and community who may have different ideas about where they prefer to interact online. Comments to and interactions with your content can come back to your original post to create a comprehensive conversation rather than have your conversation disjointed and spread over dozens of sites throughout the web.
How to be a part of the IndieWeb
Now that you’ve got a bit of an idea about what the IndieWeb movement is attempting to help people accomplish, how can you become a part of it and enjoy the benefits for yourself?
Own and use your own domain name
Fifteen or more years ago having your own domain wasn’t as easy or as inexpensive as it is now. There are hundreds and hundreds of domain registrars around the world that can register almost any domain name you can come up with for as little as 99 cents a year with the average closer to the $10-20 range depending on the name and the top level domain (.com, .org, .net, and .edu are examples of top level domains.)
For an extra $0-10 a month you can quickly purchase domain hosting so that when someone visits your fancy URL, it actually connects to a page on the internet. Whether that page is a single page of simple HTML with a line of text and a photo; a plug and play site like Wix or SquareSpace; a full blown professional open source content management system like WordPress or Drupal; a web site you build by hand using your own code; or it points to your Facebook or Twitter account page, you’ve just made a huge step toward better cementing your identity on the internet.
Once you own your own domain name, everything you post to the web will have a permalink URL which you can control. If you wish to change platforms or service providers you can relatively easily move all of your content and the permalinks along with it–much the same way you can move your cell phone number from one provider to another. People who visit your URLs will always be able to find you and your content.
If nothing else, owning your own domain name will give you something useful to put into the ubiquitous field labeled “your website” that exists on literally every social media website out there. (Even they are subtly telling you that you should have your own domain name.)
Added bonus: even most inexpensive domain registrars and hosting services will give you free email for your domain so you can create a custom branded personal email address like firstname.lastname@example.org. Even if you rely on G-mail or some other third party service for your email, it’s pretty easy to connect your own personal email address to your pre-existing account. It’ll make you look a lot more professional and will be far easier for your friends, family, and business colleagues to remember.
So you own your domain now?! Congratulations, you are officially a full-fledged member of the IndieWeb!
Own your data
Wait, it can’t be that simple can it? It is! But now that you’ve got your own website, it’s time to start using it to own your online identity and own your own content.
Next you may want to choose a content management system (CMS) in which to store and present your data. The IndieWeb has lists of projects which range from common services as simple as Tumblr and WordPress.com (both managed services with free hosting) to help in building your own site from the ground up in your programming language of choice. Which project you choose depends on your needs, desires for the future, and your abilities. There is something available for people of nearly every level of ability. Most domain registrars and internet host providers provide one or more means to quickly get up and running–just ask their customer service departments or see what they’ve got available online.
Most of these CMS solutions will give people a far bigger range of flexibility in terms of what they can write, record, and broadcast online. You don’t need to be limited to 140 characters if you choose not to be. Want to post more multi-media-based content with text, video, audio, and photos all at once? The online world can be your oyster and your social media platform no longer limits what is possible.
Ideally, what a lot of the IndieWeb developer community is rapidly building and iterating upon is an open and broadly distributeable way to make it easier for the everyday person to more easily own and operate all the functionality offered by the hundreds of social media websites without a lot of heavy and difficult-to-maintain overhead. A decade ago allowing Facebook to do everything for you may have been a simple “way out”, but now there are far more robust, diverse, and flexible solutions that aren’t as onerous. There are also newer open and easily supportable web protocols that make publishing and sharing your content far easier than before.
The first big piece most people enjoy implementing is writing their own content on their own site and syndicating it out to other services on the internet if they choose. Continuing to participate in your old siloed networks can help you stay connected to your pre-existing social networks, so you’re not leaving all your friends and family behind. Next, having all your replies/comments, likes, and other interactions come back from social silos to your own site as comments along with notifications is incredibly valuable. (These two processes are commonly known as Post On your Own Site, Syndicate Elsewhere (POSSE) and backfeed, and they can typically be done most easily with a free service like Brid.gy.)
Being able to write replies to articles or status updates on your own website and either @mentioning others as a means of notifying them is also very useful. The IndieWeb calls this universal implementation of @mentions that work across website boundaries Webmention and it’s built on an open and straightforward standard so that it can work with any website on the internet. (Remember the telephone analogy above? Now, thanks to Webmentions, everyone can be communicating on the same network.) As an example, imagine for a moment if you could @mention someone on Facebook from Twitter or vice-versa?! What if you could post a reply to a tweet on Twitter with your Facebook account?Using the Webmention spec, independent websites can easily do this now, though it may be quite a while before for-profit corporations support this simple protocol that is now a W3C recommendation.
With some of the basic building blocks out of the way, people tend to spread out a bit in the types of functionalities they’re looking for. It may range from posting status updates, pictures, or video to hosting your own podcast or or having different user interfaces to post to your own site–Micropub is great for this–to being able to put events on your site and allowing people to RSVP to them easily. Wouldn’t it be nice if you could post an event on your own website and people could use Facebook to RSVP to it? My site allows this possibility. Yours could too.
Everyone’s desires and needs will be different. Work on what you find most interesting and useful first (the IndieWeb calls these itches). Make a list of what you use most often on your old social media silos or wish they had and work on that first. Check out the IndieWeb wiki to see how others have implemented it–there’s no need to reinvent the wheel in darkness. Hop into the IndieWeb chat (there are multiple ways of doing this and interacting) and ask questions. Document what you’ve done in the wiki to make it easier for those who come after you.
Personally, I’ve always just thought about what functions do I use most on social sites and then ask myself how I might be able to do that on my own site. There’s little out there that hasn’t been explored by the bigger community, so searching the wiki for those types of functionality and seeing how others managed it usually makes it far easier. Chatting with folks in the community while I’m working always helps to sharpen my thinking and make me aware of ideas and methods I may have never considered much less come up with on my own.
If you never RSVP for things online or host events, then obviously don’t start there. Do you post photos regularly? Maybe you “like” everything you see online. In my case, I was a heavy user of Goodreads, so I spent parts of the last year working on more easily bookmarking things I’d like to read, posting reading status updates, and keeping notes on what I read, as well as highlights, marginalia, and book reviews after I’d finished reading.
The IndieWeb effort is different in several ways from previous efforts and communities. In particular it values principles over project-centrism. Other efforts have assumed a monoculture of one project as the ultimate solution for everyone. IndieWeb prefers developing a plurality of projects–why not have the same diversity on the web as we do in real life?
The community prefers chat in combination with a wiki to communicate and document its process. Some may prefer email distribution lists, but why? Who likes to read and respond to long email threads where information is typically locked away from the group, ignored, and simply unread? Instead, we utilize a chat (which has multiple methods of access–plurality, remember?) to host searchable conversations after which the best portions are documented on the wiki to be easily searchable and discoverable to all.
In the early days of social media, many talked, emailed and chatted about what they’d like to see. Sadly not much was done about expanding on these ideas, particularly by companies that all had their own profit-driven motives. As a result, the IndieWeb movement values showing before telling. They prioritize development by encouraging people to scratch their own itches, creating what they want to have and use on their own sites, and then iterating on those pieces to improve and refine them. If you won’t use a feature on your own site, why bother to have it?
IndieWeb puts design first and foremost. Protocols & formats come second. They’d prefer to focus on good user experience and user interaction. Users selfdogfood prototypes on their own sites to create minimum necessary formats & protocols.
Perhaps most importantly, the IndieWeb is people-focused instead of project-focused. The community is rich and diverse and has regular in-person meetups as well as camps across the world where everyone is welcome. The IndieWeb community is inclusive and has a code-of-conduct.
Join the IndieWeb Community
Where do I go from here? You said community in there. Where can I find it? How can I interact, get help, or even contribute back?
Regardless of your level of expertise, there are a huge number of resources, events, and even people available to you in a variety of formats. Whether you choose to meet with friends in person at IndieWebCamps or at regularly scheduled Homebrew Website Club meetups or interact online at a nearly continuous worldwide chat (using either web chat, Slack, Matrix, or IRC) there are many means of getting help and interacting to suit your schedule and needs to help build the personal website you’ve always wanted.
Building the indie web is a continuous process. While attending an IndieWebCamp can be an incredibly inspiring and encouraging event, we need to carry on doing so for more than just a few days a year when we can meet up in real life. We can not only support one another; we can share the best way to do things online. As we discover new ways of doing things, we can document them and share them easily with each other and the growing community.
If you’ve made it this far, I invite you to join us, and get started building the internet you’ve always wanted by building your home on the web first.
As of December 2017, the AltPlatform.org site which originally published this article has shut down. I’ve smartly kept a private archived copy of the original of this post here on my personal site and manually syndicated a copy of it to AltPlatform for just such a possibility. (Hooray for PASTA (Publish Anywhere, Save to (Private) Archive)!) As a result of the shutdown, I’m making the original public here.