Does blogging need to be different than it was?
I agree with John that blogs seemingly occupy a different space in online life today than they did a decade ago, but I won’t concede that, for me at least, most of it has moved to the social media silos.
I think the role of the blog is different than it was even just a couple of years ago. It’s not the sole outpost of an online life, although it can be an anchor, holding it in place. — John Scalzi
Why? About two years ago I began delving into the evolving movement known as IndieWeb, which has re-empowered me to take back my web presence and use my own blog/website as my primary online hub and identity. The tools I’ve found there allow me to not only post everything to my own site first and then syndicate it out to the social circles and sites I feel it might resonate with, but best of all, the majority of the activity (comments, likes, shares, etc.) on those sites boomerangs back to the comments on my own site! This gives me a better grasp on where others are interacting with my content, and I can interact along with them on the platforms that they choose to use.
Some of the benefit is certainly a data ownership question — for who is left holding the bag if a major site like Twitter or Facebook is bought out or shut down? This has happened to me in dozens of cases over the past decade where I’ve put lots of content and thought into a site only to see it shuttered and have all of my data and community disappear with it.
Other benefits include: cutting down on notification clutter, more enriching interactions, and less time wasted scrolling through social sites.
Reply from my own site
Now I’m able to use my own site to write a comment on John’s post (where the comments are currently technically closed), and keep it for myself, even if his blog should go down one day. I can alternately ping his presence on other social media (say, by means of Twitter) so he’ll be aware of the continued conversational ripples he’s caused.
Social media has become ubiquitous in large part because those corporate sites are dead simple for Harry and Mary Beercan to use. Even my own mother’s primary online presence begins with http://facebook.com/. But not so for me. I’ve taken the reigns of my online life back.
My Own Hub
My blog remains my primary online hub, and some very simple IndieWeb tools enable it by bringing all the conversation back to me. I joined Facebook over a decade ago, and you’ll notice by the date on the photo that it didn’t take me long to complain about the growing and overwhelming social media problem I had.
I’m glad I can finally be at the center of my own social graph, and it was everything I thought it could be.